Transformation

Embrace challenges and opportunities of transformation in the VUCA world by building a future-oriented organizational identity for a digital age with Future Identity.

What is Future Identity

Future Identity is an integrative identity transformation process. It helps your organization develop and express its purpose, tailored to the challenges of the digital world. Articulating your digital purpose has an extraordinary leverage effect both on the inside and the outside of your organization. It affects your employees’ mindsets and practices, your working spaces, and the technologies you use. It helps you develop new offers, services, and products that aim at creating new markets. It will also position your organization with a unique value proposition for the digital world. During this transformation process, we ask questions, such as:
  • What is your core business today? What is the very purpose and the value you create with your company today?
  • What will your organization and your future-proof business model look like in the digital future, after a successful transformation?
  • What will remain the same, what will have to change, and what are the future potentials of your company?
  • What does that mean for managers and employees in your company?
Based on a profound understanding of the core of your organization, we will work with you to develop a coherent, future-ready purpose. In this process, we respect the existing organization’s identity, while co-creating new spaces of meaning for the digital world. Based on these results, we identify strategic fields to bring this new purpose to life through transformation projects, new offers, working on your employees’ mindsets and skills, and redesigned organizational building blocks.

Why choose Future Identity

Digital technologies are not only creating new business models and markets, but also completely new patterns of thought and behaviour. The result is a radical change in our society and economy. Companies in every sector must respond to this change in order to survive in the market in the long term. The trick is not just to react to change, but to proactively shape the corporate environment and make it fit for the future. Our Future Identity transformation approach focuses on the organisation, people and their needs and the resulting potential. Your organisation is a complex microcosm in which countless processes and interactions take place. Digitalisation has long since found its way into almost all areas of your company. It is crucial that not every area is viewed in isolation, but that the company undergoes a holistic transformation in line with a future-oriented self-image.

Case Study: Medizinische Universität Graz

Strategic repositioning and transformation of the Medical University in Graz.
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Future Identity

Strategy

3 months

Analyzing the status-quo and your organization´s heritage

Uncovering the unconscious

Anticipating shifts, identifying potentials and future purpose

Integrating heritage and future into a coherent strategy

Positioning your organization for the digital future

Future Identity

Transformation

1–3 years

Analyzing the status-quo and your organization´s heritage

Integrating heritage and future into a coherent strategy

Designing and positioning your organization’s fit for the future

Planning the transformation process and governance structures

Accompanying your organization in realizing the new positioning