Burda International Poland: Innovation Hive

Re-design of organizational processes (digitization), spatial layout program and change process for the new office, innovation program and training for executives

The publishing industry is undergoing radical change due to digitization; the classical business model based on advertising does not longer work.

In view of growing competitive pressure from social media and Internet-based services, Burda Poland decided to re-invent itself completely to become a profitable publishing house of the future.

With support from theLivingCore, the “operating system” of the organization was profoundly transformed: radical integration of printing, digital publishing and sales, creation of a User/Reader Experience Lab, building an advisory approach to integrated services and business models which closely interlink Burda and its advertising customers, business model innovation and innovation training curricula (based on leap innovation technology), plus an innovative office redesign.